Handel und Internationales Marketing Retailing and International Marketing – serie
Visar alla böcker i serien Handel und Internationales Marketing Retailing and International Marketing.
42 produkter
Retail Internationalization
Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities
Häftad, 2013
739 kr
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Kommunikationsverweigerung und -störung
Analyse der Auswirkung eines neuen Phänomens auf die Kundenbeziehung
Häftad, 2013
759 kr
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Retail Branding and Store Loyalty
Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats
Av Bettina Berg
Häftad, 2013
739 kr
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Flow-Erleben am Point of Sale
Eine empirische Untersuchung im stationären Textileinzelhandel
Av Heike Riedl
Häftad, 2013
899 kr
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International Small and Medium-Sized Enterprises
Internationalization Patterns, Mode Changes, Configurations and Success Factors
Häftad, 2014
739 kr
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Die Bedeutung von Musik für die Gestaltung von Markenpersönlichkeit
Häftad, 2014
899 kr
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Replication of Retail Fashion Formats into Foreign Countries
A Qualitative Analysis
Häftad, 2014
739 kr
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Retail Brand Equity and Loyalty
Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing
Häftad, 2016
719 kr
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Online Growth Options for Retailers
Three Essays on Domestic and International Growth Strategies with Online Retailing
Inbunden, 2017
719 kr
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Corporate Reputation of Multinational Corporations
An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations
Häftad, 2017
739 kr
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Online Growth Options for Retailers
Three Essays on Domestic and International Growth Strategies with Online Retailing
Häftad, 2018
719 kr
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International Retailers’ Performance in Host Countries
The Roles of Strategies, Consumer Perceptions and the Local Environment
Av Lukas Morbe
Häftad, 2018
739 kr
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Emotionale Intelligenz und Verkaufsperformance
Eine Untersuchung direkter und indirekter Effekte im Business-to-Business-Umfeld
Häftad, 2019
829 kr
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Congruency, Expectations and Consumer Behavior in Digital Environments
Häftad, 2019
739 kr
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Event Marketing in the Context of Higher Education Marketing and Digital Environments
Av Florian Neus
Häftad, 2020
1179 kr
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Pursuit of Food Well-Being
The Mechanisms Behind Consumers’ Food Well-Being, and Their Relevance for Food Retailing and Marketing
Häftad, 2020
1469 kr
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Restructuring of Food Retail Markets in Countries of the Global South
The Case of Emerging Supermarkets in Dhaka, Bangladesh
Häftad, 2021
1759 kr
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Omni-Channel Retailing
An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments
Häftad, 2021
1759 kr
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Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels
Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms
Av Katja Wagner
Häftad, 2021
1469 kr
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Online Shopping Intentions
Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce
Av Anne Fota
Häftad, 2022
1469 kr
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International Strategic Management of Brands and Online Firms
Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ Internationalization
Häftad, 2022
1469 kr
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Essays on congruence theory in marketing
Special focus on digital products and webstores
Av Robér Rollin
Häftad, 2022
739 kr
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Technology-Oriented Customer Touchpoints in Context of Services in Retailing
A Differentiated Analysis on Social Presence and Privacy Calculus
Häftad, 2023
1249 kr
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Customer Experience in the Context of Omnichannel Retailing
Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions during the Customer Journey
Av Nils Fränzel
Häftad, 2025
1619 kr
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Consumer Responses to Corporate Responsibility and Branding
The Roles of Multinational Corporations’ Media Investments, National Institutions and Internet Penetration
Av Lukas Zimmer
Häftad, 2025
1979 kr
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Adding Bricks to Clicks: Vom reinen Online- zum Mehrkanal-Händler
Determinanten einer Expansion in den physischen Einzelhandel
Häftad, 2025
1239 kr
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Acceptance and Resistance of Innovative Technologies
Investigating the Acceptance and Resistance of Innovative Technologies with a Focus on Ethics and Sustainability
Häftad, 2025
1569 kr
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Strategic Orientations and Innovativeness of Multinational Corporations
A Multilevel Investigation of Consumer Perceptions and Behavioral Intentions in a Cross-National Context
Av Nele Jacobs
Häftad, 2025
1389 kr
Kommande
Strategic Management of International E-Commerce Firms
A Multilevel Analysis of Geographic Scope, Foreign Direct Investments, and International Performance
Häftad, 2025
1429 kr
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