Handel und Internationales Marketing Retailing and International Marketing – serie
Retail Internationalization
Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities
729 kr
Skickas inom 10-15 vardagar
Kommunikationsverweigerung und -störung
Analyse der Auswirkung eines neuen Phänomens auf die Kundenbeziehung
749 kr
Skickas inom 10-15 vardagar
Retail Branding and Store Loyalty
Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats
729 kr
Skickas inom 10-15 vardagar
Flow-Erleben am Point of Sale
Eine empirische Untersuchung im stationären Textileinzelhandel
879 kr
Skickas inom 10-15 vardagar
International Small and Medium-Sized Enterprises
Internationalization Patterns, Mode Changes, Configurations and Success Factors
729 kr
Skickas inom 10-15 vardagar
879 kr
Skickas inom 10-15 vardagar
Replication of Retail Fashion Formats into Foreign Countries
A Qualitative Analysis
729 kr
Skickas inom 10-15 vardagar
Retail Brand Equity and Loyalty
Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing
709 kr
Skickas inom 10-15 vardagar
789 kr
Skickas inom 10-15 vardagar
Online Growth Options for Retailers
Three Essays on Domestic and International Growth Strategies with Online Retailing
709 kr
Skickas inom 10-15 vardagar
Corporate Reputation of Multinational Corporations
An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations
729 kr
Skickas inom 10-15 vardagar
Online Growth Options for Retailers
Three Essays on Domestic and International Growth Strategies with Online Retailing
709 kr
Skickas inom 10-15 vardagar
International Retailers’ Performance in Host Countries
The Roles of Strategies, Consumer Perceptions and the Local Environment
729 kr
Skickas inom 10-15 vardagar
Emotionale Intelligenz und Verkaufsperformance
Eine Untersuchung direkter und indirekter Effekte im Business-to-Business-Umfeld
809 kr
Skickas inom 10-15 vardagar
729 kr
Skickas inom 10-15 vardagar
Event Marketing in the Context of Higher Education Marketing and Digital Environments
1 159 kr
Skickas inom 10-15 vardagar
Pursuit of Food Well-Being
The Mechanisms Behind Consumers’ Food Well-Being, and Their Relevance for Food Retailing and Marketing
1 439 kr
Skickas inom 10-15 vardagar
Restructuring of Food Retail Markets in Countries of the Global South
The Case of Emerging Supermarkets in Dhaka, Bangladesh
1 729 kr
Skickas inom 10-15 vardagar
Omni-Channel Retailing
An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments
1 729 kr
Skickas inom 10-15 vardagar
Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels
Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms
1 439 kr
Skickas inom 10-15 vardagar
Online Shopping Intentions
Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce
1 439 kr
Skickas inom 10-15 vardagar
International Strategic Management of Brands and Online Firms
Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ Internationalization
1 439 kr
Skickas inom 10-15 vardagar
Essays on congruence theory in marketing
Special focus on digital products and webstores
729 kr
Skickas inom 10-15 vardagar
Technology-Oriented Customer Touchpoints in Context of Services in Retailing
A Differentiated Analysis on Social Presence and Privacy Calculus
1 229 kr
Skickas inom 10-15 vardagar
Customer Experience in the Context of Omnichannel Retailing
Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions during the Customer Journey
1 589 kr
Skickas inom 10-15 vardagar
Consumer Responses to Corporate Responsibility and Branding
The Roles of Multinational Corporations’ Media Investments, National Institutions and Internet Penetration
1 589 kr
Skickas inom 10-15 vardagar
Adding Bricks to Clicks: Vom reinen Online- zum Mehrkanal-Händler
Determinanten einer Expansion in den physischen Einzelhandel
1 219 kr
Skickas inom 10-15 vardagar
Acceptance and Resistance of Innovative Technologies
Investigating the Acceptance and Resistance of Innovative Technologies with a Focus on Ethics and Sustainability
1 539 kr
Skickas inom 5-8 vardagar
Strategic Orientations and Innovativeness of Multinational Corporations
A Multilevel Investigation of Consumer Perceptions and Behavioral Intentions in a Cross-National Context
1 359 kr
Skickas inom 10-15 vardagar
Strategic Management of International E-Commerce Firms
A Multilevel Analysis of Geographic Scope, Foreign Direct Investments, and International Performance
1 399 kr
Skickas inom 10-15 vardagar