Consumer Responses to Corporate Responsibility and Branding

Dr. Lukas Zimmer received his doctoral degree from Trier University, where he worked at the Chair for Marketing and Retailing.

• Introduction.- Study 1: Perceived Corporate Social Responsibility Effects across Nations – The Role of National Institutions.- Study 2: Joint Role of Corporate Communication Budget Allocation and Internet Penetration in Multinationals’ Corporate Brand Equity Cross-National Effects. A hierarchical three-way interaction.- Study 3: The Role of Regulative Institutions in the Effects of Social, Environmental and Economic CSR Dimensions across Nations.- Final Remarks.