Consumer Behavior Theories

Convergence of Divergent Perspectives with Applications to Marketing and Management

Häftad, Engelska, 2018

Av Rajagopal

359 kr

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Produktinformation

Utgivningsdatum2018-02-28
Mått152 x 228 x 10 mm
Vikt272 g
FormatHäftad
SpråkEngelska
Antal sidor196
FörlagBusiness Expert Press
ISBN9781947441149

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Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. Dr. Rajagopal is Visiting Professor at Boston University, Boston, Massachusetts. He has been listed with biography in various international directories. He is serving also as Visiting Professor at University of Fraser Valley, British Columbia, Canada-India Campus.