Competitive Branding Strategies

Managing Performance in Emerging Markets

Inbunden, Engelska, 2019

AvRajagopal

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Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively.

Produktinformation

Utgivningsdatum2019-10-08
Mått148 x 210 x undefined mm
FormatInbunden
SpråkEngelska
Antal sidor288
FörlagSpringer Nature Switzerland AG
ISBN9783030249328

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Varumärken inom Ekonomi och ledarskap
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Dr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Visiting Professor at Boston University, USA. He has authored 58 books and over 400 research papers. Rajagopal is Editor of several academic journals.