Marketing and Social Construction

Exploring the Rhetorics of Managed Consumption

Marketing and Social Construction

Exploring the Rhetorics of Managed Consumption

Qualitative Research in Marketing and Management

Doing Interpretive Research Projects

Qualitative Research in Marketing and Management

Doing Interpretive Research Projects

But… How do you Teach Business?

A Critical Examination of the Methods, Ideology and Influence of Business and Management Studies and Business Schools

Rethinking Advertising as Paratextual Communication

But… How do you Teach Business?

A Critical Examination of the Methods, Ideology and Influence of Business and Management Studies and Business Schools

Marketing in Context

Setting the Scene

Marketing in Context

Setting the Scene

Marketing

A Critical Introduction

Marketing

A Critical Introduction

Advertising and Promotion

Advertising and Promotion

Rethinking Advertising as Paratextual Communication

Qualitative Research in Marketing and Management: Doing Interpretive Research Projects

Qualitative Research in Marketing and Management: Doing Interpretive Research Projects

Marketing and Social Construction

Exploring the Rhetorics of Managed Consumption

Marketing and Social Construction

Exploring the Rhetorics of Managed Consumption

Qualitative Research in Marketing and Management

Doing Interpretive Research Projects

Qualitative Research in Marketing and Management

Doing Interpretive Research Projects

But… How do you Teach Business?

A Critical Examination of the Methods, Ideology and Influence of Business and Management Studies and Business Schools

Rethinking Advertising as Paratextual Communication

But… How do you Teach Business?

A Critical Examination of the Methods, Ideology and Influence of Business and Management Studies and Business Schools

Marketing in Context

Setting the Scene

Marketing in Context

Setting the Scene

Marketing

A Critical Introduction

Marketing

A Critical Introduction

Advertising and Promotion

Advertising and Promotion

Rethinking Advertising as Paratextual Communication

Qualitative Research in Marketing and Management: Doing Interpretive Research Projects

Qualitative Research in Marketing and Management: Doing Interpretive Research Projects