Chris Hackley, Professor of Marketing, Department of Marketing, School of Business and Management, Royal Holloway University of London, UK

• Contents:Preface1 But…How do you Teach, Business?2 The Contested Rise of BusMan In UK Universities 3 Cultural Contradictions Around Universities and BusMan in the UK 4 BusMan Education: the Product, and the Brand 5 Hang on a Minute- Are We the Baddies? 6 What is a “Top” School? Measuring and Ranking Research, Teaching Quality and Impact 7 Does Research Make BusMan Teaching, Better?8 So, How do you Teach…Business?Index

‘But … How Do You Teach Business? is humorous and expresses both curiosity and passion without neglecting the basic requirement of intellectually stimulating the reader, be they predominantly practitioner or academically oriented… I would therefore recommend the book to those who care about the direction of travel of BusMan research and education, in particular if they wish to make an informed case for the business school to alter course.’

Chris Hackley, Professor of Marketing, Department of Marketing, School of Business and Management, Royal Holloway University of London, UK

• Contents:Preface1 But…How do you Teach, Business?2 The Contested Rise of BusMan In UK Universities 3 Cultural Contradictions Around Universities and BusMan in the UK 4 BusMan Education: the Product, and the Brand 5 Hang on a Minute- Are We the Baddies? 6 What is a “Top” School? Measuring and Ranking Research, Teaching Quality and Impact 7 Does Research Make BusMan Teaching, Better?8 So, How do you Teach…Business?Index

‘But … How Do You Teach Business? is humorous and expresses both curiosity and passion without neglecting the basic requirement of intellectually stimulating the reader, be they predominantly practitioner or academically oriented… I would therefore recommend the book to those who care about the direction of travel of BusMan research and education, in particular if they wish to make an informed case for the business school to alter course.’

Chris Hackley, Professor of Marketing, Department of Marketing, School of Business and Management, Royal Holloway University of London, UK

• Contents:Preface1 But…How do you Teach, Business?2 The Contested Rise of BusMan In UK Universities 3 Cultural Contradictions Around Universities and BusMan in the UK 4 BusMan Education: the Product, and the Brand 5 Hang on a Minute- Are We the Baddies? 6 What is a “Top” School? Measuring and Ranking Research, Teaching Quality and Impact 7 Does Research Make BusMan Teaching, Better?8 So, How do you Teach…Business?Index

‘But … How Do You Teach Business? is humorous and expresses both curiosity and passion without neglecting the basic requirement of intellectually stimulating the reader, be they predominantly practitioner or academically oriented… I would therefore recommend the book to those who care about the direction of travel of BusMan research and education, in particular if they wish to make an informed case for the business school to alter course.’