Chris Hackley has been Professor of Marketing at Royal Holloway, University of London, since 2004, when he was appointed as the university’s first Chair in Marketing. His PhD from the Department of Marketing at Strathclyde University, Scotland, focused on the creative development process in top advertising agencies. He teaches, researches, writes and consults on topics in advertising, marketing, and consumer cultural policy.

• Marketing StudiesThe Critical StandpointOrigins and Institutions of Marketing StudiesMarketing Studies and Managerial IdeologyThe Marketing Mix and the Challenge of Cultural BrandingThe Strategy Discourse and Marketing Studies Research, Theory and Resistance in Marketing StudiesThe `Real World′ of Marketing as Literary Construction Consumer Rationality, Critical Theory and EthicsThree Issues for a Critical Marketing Study

"I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all."

Chris Hackley has been Professor of Marketing at Royal Holloway, University of London, since 2004, when he was appointed as the university’s first Chair in Marketing. His PhD from the Department of Marketing at Strathclyde University, Scotland, focused on the creative development process in top advertising agencies. He teaches, researches, writes and consults on topics in advertising, marketing, and consumer cultural policy.

• Marketing StudiesThe Critical StandpointOrigins and Institutions of Marketing StudiesMarketing Studies and Managerial IdeologyThe Marketing Mix and the Challenge of Cultural BrandingThe Strategy Discourse and Marketing Studies Research, Theory and Resistance in Marketing StudiesThe `Real World′ of Marketing as Literary Construction Consumer Rationality, Critical Theory and EthicsThree Issues for a Critical Marketing Study

"I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all."

Chris Hackley has been Professor of Marketing at Royal Holloway, University of London, since 2004, when he was appointed as the university’s first Chair in Marketing. His PhD from the Department of Marketing at Strathclyde University, Scotland, focused on the creative development process in top advertising agencies. He teaches, researches, writes and consults on topics in advertising, marketing, and consumer cultural policy.

• Marketing StudiesThe Critical StandpointOrigins and Institutions of Marketing StudiesMarketing Studies and Managerial IdeologyThe Marketing Mix and the Challenge of Cultural BrandingThe Strategy Discourse and Marketing Studies Research, Theory and Resistance in Marketing StudiesThe `Real World′ of Marketing as Literary Construction Consumer Rationality, Critical Theory and EthicsThree Issues for a Critical Marketing Study

"I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all."