Statistics with R for Marketing: Volume 4

Nyhet

Repeated Measures Models and Market Basket Analysis

Inbunden, Engelska, 2025

2 279 kr

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Understanding patterns over time and associations between products is crucial for modern marketing. This volume covers repeated measures models for time-series analysis and market basket analysis for cross-selling opportunities. Using R, readers will gain hands-on experience with these advanced techniques through practical examples and case studies. The volume is an indispensable resource for marketers aiming to leverage statistical tools for strategic decision-making.

Produktinformation

Utgivningsdatum2025-12-31
Mått152 x 229 x undefined mm
FormatInbunden
SpråkEngelska
Antal sidor277
FörlagArcler Press
ISBN9781779564658

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Försäljning och marknadsföring inom Ekonomi och ledarskap

Mohsen Nady is a pharmacist with a M.D. in Microbiology and a Diploma in Industrial Pharmacy. Besides, Mohsen has more than 10 years of experience in Statistics and Data Analytics. Mohsen has applied his skills to different projects related to Genomics, Microbiology, Biostatistics, Six Sigma, Data Analytics, Data Visualization, Building Apps, Geography, Market Analysis, Business Analysis, Machine Learning, etc. Mohsen also published his thesis in a high-impact journal that attracted many citations, where all the statistical analyses were performed by him in addition to the methodological part. Furthermore, Mohsen has earned different certificates, from top universities (Harvard, Johns Hopkins, Denmark, etc) in Statistics, Data Analytics, Data Visualization, and Machine Learning that highlight his outstanding diverse skills.