Statistics with R for Marketing: Volume 3

  • Nyhet

Hierarchical Clustering and Cox Regression

Inbunden, Engelska, 2025

Av Mohsen Nady

2 889 kr

Kommande

Advanced statistical techniques like hierarchical clustering and Cox regression can reveal hidden insights in marketing data. This volume explores their application in areas such as customer lifetime value analysis and market segmentation. Readers will learn how to implement these methods using R, with step-by-step instructions and practical examples. The volume is a valuable guide for marketing professionals and researchers looking to enhance their analytical capabilities.

Produktinformation

  • Utgivningsdatum2025-09-30
  • Mått152 x 229 x undefined mm
  • SpråkEngelska
  • Antal sidor277
  • FörlagArcler Press
  • EAN9781779564641