Statistics with R for Marketing: Volume 3
- Nyhet
Hierarchical Clustering and Cox Regression
Inbunden, Engelska, 2025
Av Mohsen Nady
2 889 kr
Kommande
Advanced statistical techniques like hierarchical clustering and Cox regression can reveal hidden insights in marketing data. This volume explores their application in areas such as customer lifetime value analysis and market segmentation. Readers will learn how to implement these methods using R, with step-by-step instructions and practical examples. The volume is a valuable guide for marketing professionals and researchers looking to enhance their analytical capabilities.
Produktinformation
- Utgivningsdatum2025-09-30
- Mått152 x 229 x undefined mm
- SpråkEngelska
- Antal sidor277
- FörlagArcler Press
- EAN9781779564641