Rise of Positive Luxury

Wided Batat is Professor of Marketing, Entrepreneur, and International keynote Speaker. She is the founder of the modern experiential marketing mix and its 7Es tool, as well as the Transformative Luxury Research (TLR) stream to help luxury businesses embrace positive luxury and sustainable growth while promoting collective and individual well-being.

• List of FiguresList of TablesList of PhotographsList of ContributorsPrefaceAbout the Author PART ONE - Transformative Luxury Research (TLR) to promote positive luxury Building the foundations of Transformative Luxury Research (TLR): an agenda for the future of "positive luxury" Wided Batat The new ethical consumer: the coming consumer mandate for inclusive and innovative luxury fashion practices that support social well-being Monica Mendini, Paula C. Peter, Heather Honea, and Martina Grasso How could well-being-centered business strategies increase competitiveness and innovation among luxury firms?Fabrizio Mosca and Valentina ChiaudanoPART TWO - Advancing Transformative Luxury Research (TLR) to achieve well-being, social impact, and innovation Cultural-based authenticity and luxury as a bridge to cultural sustainability, social well-being, and innovation: the case of Giuditta Brozzetti’s textile workshop Silvia Ranfagni Luxury influencer marketing and subjective well-being: how influencers’ flaunting of luxuries impacts evaluations of the self and the endorsed brandDe Veirman Marijke and Hudders Liselot Consumers’ emotional reactions to responsible luxury: implications for consumer well-being and luxury businesses’ social impactFrancine Espinoza Petersen and Dikla Perez Sustainable luxury tourism and food waste management: a case study of all-inclusive luxury resortsMartin Gannon, Babak Taheri, Bendegul Okumus, and Ibrahim Giritlioglu Montblanc’s responsible entrepreneurship via the art of "writing": Contributions to social well-being and innovationShin’ya Nagasawa How does second-hand luxury enhance Gen Z consumers’ well-being? A Transformative Luxury Research (TLR) approachInas Khochman and Wided Batat PART THREE - The role of Transformative Luxury Research (TLR) in promoting positive luxury thinking and doing Luxury from a developing country perspective and consumer well-being: a new agenda for academia and businessesPallab Paul and Alex Yao Luxury food experiences: a proposition of a conceptual framework for food innovation and well-beingNabanita Talukdar Corporate purpose and employee well-being in the luxury industry: conceptual foundations and recommendations for the Swiss watch sectorFabio Duma, Dina Khalifa, and Jule SchäferIndex