Luxury Marketing, Sustainability and Technology

Park Thaichon is the Australian most published author (marketing) by SciVal Scholarly Output in Australia over the period 2017 to >2022 and 2019 to >2022. Park’s research, teaching, and consulting focus are on digital marketing, technology, relationship marketing, and consumer behaviour. He is open to research collaboration, consulting projects, and commercial research. He has been working with organizations such as Australia-ASEAN Council, the Commonwealth Scientific and Industrial Research Organisation (CSIRO), AGL Energy Ltd, True Corporation Ltd, Nhon Trach New Industry City Ltd, among others.Sara Quach has been recognized as the Rising Star in the Marketing Discipline 2020 by The Australian. Sara has published over 40 A-ranked journal articles since 2015 (ABDC). Her research has been published in leading marketing journals including but not limited to the Journal of the Academy of Marketing Science, Industrial Marketing Management, the European Journal of Marketing, the Journal of Business Research, the Journal of Retailing and Consumer Services, the Journal of Business and Industrial Marketing, the Journal of Strategic Marketing, and Marketing Intelligence and Planning.

• 1. Luxury Marketing and Sustainability in the South Asian ContextNirma Sadamali Jayawardena, Sara Quach, Charitha Harshani Perera, Park Thaichon, and Narayanage Jayantha Dewasiri2. Digital Technologies in Luxury Industry: Identifying the Future Aspects of Luxury Brand ManagementMd. Abdul Alim, Park Thaichon, Sara Quach, Scott Weaven, and Tusher Ghosh3. Ethical and sustainability issues of artificial intelligence (AI) in the luxury industryLars-Erik Casper Ferm, Sara Shawky, Park Thaichon, and Sara Quach4. Luxury brands and pro-environmental behaviour through commitment: the (un)awareness perspectiveNadezhda Lisichkova and Cecilia Lindh5. Attention toward Sustainability in Premium Food Packaging: An Eye Tracking Study on Red MeatReyhane Hooshmand, Billy Sung, Joo Hee Kim, and Felix Septianto6. Exploring the role of sustainable organic food consumption and the role of organic food as a luxury product: A case study in Nepal Udgam Mishra, Nirma Sadamali Jayawardena, and Park Thaichon7. Assessing the impact of Sustainability News clips on fast-fashion brands purchase intention: A neuromarketing studyNicolas Hamelin and Monica Chaudhary8. The present and future of the luxury-sustainability paradoxKevin Teah, Isaac Cheah, and Anwar Sadat Shimul9. Localized luxury and luxury marketing: Meaning makings of Chinese luxury brandTing Jin, Wei Shao, and Park Thaichon10. Luxury marketing within a Chinese consumers’ perspective: Local versus global luxury brand consumptionTing Jin, Wei Shao, and Park Thaichon