Wided Batat - Böcker

Food and Experiential Marketing

Pleasure, Wellbeing and Consumption

Rise of Positive Luxury

Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth

Rise of Positive Luxury

Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth

Experiential Marketing

Case Studies in Customer Experience

Experiential Marketing

Case Studies in Customer Experience

Food and Experiential Marketing

Pleasure, Wellbeing and Consumption

Youth Marketing to Digital Natives

Experiential Marketing

Consumer Behavior, Customer Experience and The 7Es

Experiential Marketing

Consumer Behavior, Customer Experience and The 7Es

Digital Luxury

Transforming Brands and Consumer Experiences

Digital Luxury

Transforming Brands and Consumer Experiences

Strategies for the Digital Customer Experience

Connecting Customers with Brands in the Phygital Age

Youth Marketing to Digital Natives

Marketing and Designing the Tourist Experience

Marketing and Designing the Tourist Experience

New Luxury Experience

Creating the Ultimate Customer Experience

Design Thinking for Food Well-Being

The Art of Designing Innovative Food Experiences