Retailer as a Brand
- Nyhet
Understanding, Establishing and Managing Webshops, Physical Stores and Other Points of Purchase as Brands
Häftad, Engelska, 2025
1 639 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.This book covers the principles and action areas of store brand management, which aims to establish retail locations as strong brands. Current examples have been added. "Finally, a book that conceptually examines the store brand and shows why retail locations should be understood as brands, and how they can be built and managed.
Produktinformation
- Utgivningsdatum2025-09-27
- Mått168 x 240 x 24 mm
- Vikt812 g
- FormatHäftad
- SpråkEngelska
- Antal sidor435
- FörlagSpringer Fachmedien Wiesbaden
- ISBN9783658470692
- OriginaltitelDie Store Brand