Public Relations and the Rise of AI

Regina Luttrell is a senior associate dean and associate professor of public relations at S.I. Newhouse School of Public Communications at Syracuse University, USA.Adrienne A. Wallace is an associate professor of advertising and public relations in the School of Communications at Grand Valley State University, USA.

• List of ContributorsEditors IntroductionPart I: Creative & StorytellingChapter 1: Examining Generative Artificial Intelligence’s Role and Influence in DEI Creative ContentRosalynn A. Vasquez, Baylor UniversityChapter 2: Ethical Frontiers: Balancing Innovation and Integrity in AI-Enhanced Public RelationsJamie Ward, University of ToledoPart II: Personalization & Targeted CommunicationChapter 3: Unpacking AI Discrimination from a DEI-Conscious PR PerspectiveMyungok Chris Yim, Loyola University ChicagoChapter 4: Artificial Intelligence and Stakeholder Engagement in Public Relations: Industry Promises, Potential Pitfalls and a Proposed Framework for a Path ForwardNathan Gilkerson, Marquette University and Rebecca Swenson, University of MinnesotaChapter 5: AI Regulation and Ethical Considerations Surrounding the Use of Artificial Intelligence in PR: The Need for Transparency and AccountabilityMarina Vujnovic, Monmouth University; Dean Kruckeberg, UNC Charlotte; Lukasz Swiatek, University of New South Wales; and Chris Galloway, Massey UniversityPart III: Media Monitoring, Influencer Relations, and Reputation ManagementChapter 6: AI-Powered Synthetic Personas: Impacting the Future of Public Relations CampaignsRegina Luttrell, Syracuse University and Carrie Welch, Syracuse UniversityChapter 7: AI-powered Enhancements in Media Relations: Exploring Potential and Ethical Considerations in Public RelationsHollin Nies, Gannon University and Liang Zhao, VansaryChapter 8: Digital Dilemmas: AI's Influence on Ethical Crisis CommunicationErika J. Schneider, Syracuse University and Courtney D. Boman, University of AlabamaPart IV: Data AnalyticsChapter 9: A Dual Perspective: A Review of Recent Research on Artificial Intelligence in Public RelationsChristopher J. McCollough, Jacksonville State UniversityChapter 10: Listening & AITravis Loof, Independent ResearcherChapter 11: Leveraging Artificial Intelligence in SEO and SEM for Public RelationsAdrienne A. Wallace, Grand Valley State UniversityPart V: Mis/DisInformation & AI + PRChapter 12: Generating AI Pasts and Futures, Doing Public Relations in the PresentDavid Gurney, Texas A&M University-Corpus Christi and Michelle Maresh-Fuehrer, Texas A&M University-Corpus ChristiChapter 13: Generative AI, Algorithms, and Ethics: A Case for Critical Digital Literacy in PRLaurence José, Grand Valley State UniversityChapter 14: Disinformation in the Era of Generative AI: Challenges, Detection Strategies, and CountermeasuresJason Davis, Syracuse UniversityGlossaryIndex