Häftad, Engelska, 2018

Practical Guide to Ethics in Public Relations

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Beskrivning

On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media.A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting.Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.

Produktinformation

Utgivningsdatum: 2018-02-09
Mått: 153 x 227 x 16 mm
Vikt: 408 g
Format: Häftad
Språk: Engelska
Antal sidor: 254
Förlag: Bloomsbury Publishing Plc
ISBN: 9781442272743

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Mer information

Regina Luttrell is assistant professor of social media and public relations at the S.I. Newhouse School of Public Communication at Syracuse University. She spent the first half of her career managing high-level public relations and marketing activities for Fortune 500 companies, governmental entities, and non-profit organizations. She is the author or coauthor of multiple books, including: Social Media: How to Engage, Share, and Connect, The Millennial Mindset: Unraveling Fact from Fiction, Brew Your Business: The Ultimate Craft Beer Playbook, Public Relations Campaigns: An Integrated Approach,and The PR Agency Handbook.Jamie Ward is assistant professor of public relations at Eastern Michigan University. Her extensive background includes more than a decade working to help nonprofit organizations advance their causes through strategic development, branding, and storytelling for advocacy and engagement. Ward is author of Veteran Friendships across Lifetimes: Brothers and Sisters in Arms.

Recensioner i media

A Practical Guide to Ethics in Public Relations is a must-read-and absorb resource for public relations professionals at any level in any type of organization. Both professionals and educators (and their students!) will appreciate the straightforward discussion style of presentation along with the clearly relevant, easily understood examples of ethical challenges that public relations professionals are very likely to encounter in the course of their careers.... A welcome addition to the ever-expanding library of books focusing on the ethical aspects of organizational thought and action, A Practical Guide to Ethics in Public Relations should sit prominently on every public relations professional’s bookshelf to be seen by clients, employers, and coworkers alike.

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