Practical Guide to Ethics in Public Relations

Häftad, Engelska, 2018

Av Regina Luttrell, Jamie Ward, USA) Luttrell, Regina (Syracuse University

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On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media.A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting.Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.

Produktinformation

Utgivningsdatum2018-02-09
Mått153 x 227 x 16 mm
Vikt408 g
FormatHäftad
SpråkEngelska
Antal sidor254
FörlagBloomsbury Publishing Plc
ISBN9781442272743

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Regina Luttrell is assistant professor of social media and public relations at the S.I. Newhouse School of Public Communication at Syracuse University. She spent the first half of her career managing high-level public relations and marketing activities for Fortune 500 companies, governmental entities, and non-profit organizations. She is the author or coauthor of multiple books, including: Social Media: How to Engage, Share, and Connect, The Millennial Mindset: Unraveling Fact from Fiction, Brew Your Business: The Ultimate Craft Beer Playbook, Public Relations Campaigns: An Integrated Approach, and The PR Agency Handbook.Jamie Ward is assistant professor of public relations at Eastern Michigan University. Her extensive background includes more than a decade working to help nonprofit organizations advance their causes through strategic development, branding, and storytelling for advocacy and engagement. Ward is author of Veteran Friendships across Lifetimes: Brothers and Sisters in Arms.

Foreword by Teresa N. Dougherty, APR PrefacePart I – Ethics in Public RelationsChapter 1 – Why Ethics MatterChapter 2 – Ethics in Public RelationsPart II – Public Relations Society of America’s Code of EthicsChapter 3 – AdvocacyChapter 4 – HonestyChapter 5 – ExpertiseChapter 6 – IndependenceChapter 7 – LoyaltyChapter 8 – FairnessChapter 9 – Ethics Matter, Choose ActionPart III – Award Winning Case Studies from the Arthur W. Page Society Case Study CompetitionCase Study 1 – Walking the “Encryption Tightrope”: Getting to the Core of Apple’s Privacy and Security Battle with the FBI Case Study 2 – Fatal Derailment: Is Amtrak’s Reputation Riding on its Response to the Wreck of Train 188? Case Study 3 – An Analysis of Starbucks’ Race Together Initiative Case Study 4 – The Virtue of Patients: Veterans’ Fatal Wait Case Study 5 – #SocialStrong: The Effect of Social Media on the Boston Marathon Bombing

This is a rich text designed to help students understand the dynamics of what happens in the industry. It gives the reader a true ability to conceptualize ethical issues from the deep past up to today. The book presents useful diagrams, social media screenshots, and current examples that make the subject new for students. The interviews, case studies, and exercises are all helpful for both students and teachers.