Inbunden, Engelska, 2024

Social Media and Society

An Introduction to the Mass Media Landscape

Av Regina Luttrell, Adrienne A. Wallace

2909 kr

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Beskrivning

Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.

Produktinformation

Utgivningsdatum: 2024-07-01
Mått: 183 x 262 x 25 mm
Vikt: 826 g
Format: Inbunden
Språk: Engelska
Antal sidor: 280
Upplaga: 2
Förlag: Bloomsbury Publishing Plc
ISBN: 9781538180129

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Mer information

Regina Luttrell, senior associate dean at Syracuse University’s S.I. Newhouse School of Public Communications, is a respected educator and scholar. She leads intricate research endeavors, fosters interdisciplinary partnerships, and has authored numerous books and journal articles.Adrienne A. Wallace is associate professor at Grand Valley State University, where she teaches courses in advertising and public relations. Adrienne has more than 22 years of professional experience in both the public and private sectors, including nonprofit, health, education, government, hospitality, politics, lobbying, and finance. She is a Kopenhaver Center Fellow, a frequent contributor to industry publications, and a conference speaker on all things related to digital/social media strategy, student-run firms, and experiential learning design.

Recensioner i media

If you're looking for a textbook that centers the learner, highlights theory, and links current theory and practice, this text is a great fit.

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