Pricing Puzzle
How to Understand and Create Impactful Pricing for Your Products
Häftad, Engelska, 2020
319 kr
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The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products.
Produktinformation
- Utgivningsdatum2020-08-25
- Mått155 x 235 x 19 mm
- Vikt294 g
- FormatHäftad
- SpråkEngelska
- Antal sidor173
- FörlagSpringer Nature Switzerland AG
- ISBN9783030507763