Reimagine Pricing

How AI is Changing Everything

Häftad, Engelska, 2025

509 kr

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Designed for business leaders, pricing experts, and AI enthusiasts, this book is not just a guide—it’s a call to action to embrace the future of AI-enabled pricing with confidence, creativity, and purpose.

Produktinformation

Utgivningsdatum2025-06-12
Mått155 x 235 x 11 mm
Vikt272 g
FormatHäftad
SpråkEngelska
Antal sidor149
FörlagSpringer International Publishing AG
ISBN9783031904172

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Dr. Jan Y. Yang is Senior Managing Director of Simon-Kucher & Partners’ China Desk, where he oversees business development and project execution related to the firm’s China business. He is an expert on monetization strategies and price management for B2B and B2C alike. He has developed pricing strategies and supported the implementation of pricing transformation for numerous clients in various markets with a focus on China.