Wioleta Kucharska is an Associate Professsor in the Management Department, Faculty of Management and Economics at the Gdańsk University of Technology (Fahrenheit Union of University), Gdańsk, Poland. Along with her scientific passion and achievements and twelve years of experience in branding, this book actively refers to personal branding practice on a solid theoretical basis.

• Part 1. Why do knowledge workers are unique?   Part 2. Why do knowledge workers should care about personal branding?   Part 3. Why do corporations need knowledge workers with strong personal brands?   Part 4. Empirical evidence

Wioleta Kucharska is an Associate Professsor in the Management Department, Faculty of Management and Economics at the Gdańsk University of Technology (Fahrenheit Union of University), Gdańsk, Poland. Along with her scientific passion and achievements and twelve years of experience in branding, this book actively refers to personal branding practice on a solid theoretical basis.

• Part 1. Why do knowledge workers are unique?   Part 2. Why do knowledge workers should care about personal branding?   Part 3. Why do corporations need knowledge workers with strong personal brands?   Part 4. Empirical evidence

Wioleta Kucharska is an Associate Professsor in the Management Department, Faculty of Management and Economics at the Gdańsk University of Technology (Fahrenheit Union of University), Gdańsk, Poland. Along with her scientific passion and achievements and twelve years of experience in branding, this book actively refers to personal branding practice on a solid theoretical basis.

• Part 1. Why do knowledge workers are unique?   Part 2. Why do knowledge workers should care about personal branding?   Part 3. Why do corporations need knowledge workers with strong personal brands?   Part 4. Empirical evidence