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How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
- Format: Inbunden
- ISBN: 9780190330026
- Språk: Engelska
- Antal sidor: 256
- Utgivningsdatum: 2021-11-25
- Förlag: OUP Australia & New Zealand