Professor Jenni Romaniuk is a research professor and International Director at the Ehrenberg-Bass Institute. She has published many academic articles on brand health measurement over the past two decades, and has extensive interaction with industry so knows what challenges they face and what questions they have. This includes practical experience running brand health trackers (questionnaire design, analysis, reporting and presentation to clients). Jenni is also on the Senior Advisory Board for two journals that are closely linked to practice the International Journal of Market Research (UK) and Journal of Advertising Research (USA).

• 1.Applying the Laws of Growth to Brand Health Tracking 2.Brand Awareness 3.Brand Attributes: Selection 4.Brand Attributes: Measurement 5.Mental Availability and Category Entry Points 6.Mental Availability: Measurement and Metrics 7.Brand Attributes: Analysis 8.Brand Attitude 9.Category Buying Behaviour 10.Brand Buying 11.Measuring Exposure to Marketing Activity 12.Word-of-Mouth 13.The Rise of the Machines? 14.What about Physical Availability? 15.A Final Note

Professor Jenni Romaniuk is a research professor and International Director at the Ehrenberg-Bass Institute. She has published many academic articles on brand health measurement over the past two decades, and has extensive interaction with industry so knows what challenges they face and what questions they have. This includes practical experience running brand health trackers (questionnaire design, analysis, reporting and presentation to clients). Jenni is also on the Senior Advisory Board for two journals that are closely linked to practice the International Journal of Market Research (UK) and Journal of Advertising Research (USA).

• 1.Applying the Laws of Growth to Brand Health Tracking 2.Brand Awareness 3.Brand Attributes: Selection 4.Brand Attributes: Measurement 5.Mental Availability and Category Entry Points 6.Mental Availability: Measurement and Metrics 7.Brand Attributes: Analysis 8.Brand Attitude 9.Category Buying Behaviour 10.Brand Buying 11.Measuring Exposure to Marketing Activity 12.Word-of-Mouth 13.The Rise of the Machines? 14.What about Physical Availability? 15.A Final Note

Professor Jenni Romaniuk is a research professor and International Director at the Ehrenberg-Bass Institute. She has published many academic articles on brand health measurement over the past two decades, and has extensive interaction with industry so knows what challenges they face and what questions they have. This includes practical experience running brand health trackers (questionnaire design, analysis, reporting and presentation to clients). Jenni is also on the Senior Advisory Board for two journals that are closely linked to practice the International Journal of Market Research (UK) and Journal of Advertising Research (USA).

• 1.Applying the Laws of Growth to Brand Health Tracking 2.Brand Awareness 3.Brand Attributes: Selection 4.Brand Attributes: Measurement 5.Mental Availability and Category Entry Points 6.Mental Availability: Measurement and Metrics 7.Brand Attributes: Analysis 8.Brand Attitude 9.Category Buying Behaviour 10.Brand Buying 11.Measuring Exposure to Marketing Activity 12.Word-of-Mouth 13.The Rise of the Machines? 14.What about Physical Availability? 15.A Final Note