He Said, She Said: Branding

MICHAEL RUSSO, She got her start working with A-list actors in Hollywood. Today, Jaci is a brand strategist, author, radio host, and one-half of the founding team behind brandRUSSO. With twenty-five years of branding and marketing experience on a national level, Jaci is a sought after speaker on the topics of branding and social media.He is an award-winning art director, copywriter, and designer that began his career in Seattle. Michael has a talent for capturing the voice, character, and personality of businesses through their messaging—helping to transform them into strong and relatable brands.Together, Jaci and Michael Russo are responsible for the birth of four kids and brandRUSSO, a Louisiana-based agency that’s gained acclaim from clients large and small across the nation for branding excellence. He Said, She Said: Branding is their first book and a tell-all of their trade secrets to branding success.JACI RUSSO, She got her start working with A-list actors in Hollywood. Today, Jaci is a brand strategist, author, radio host, and one-half of the founding team behind brandRUSSO. With twenty-five years of branding and marketing experience on a national level, Jaci is a sought after speaker on the topics of branding and social media.

• Introduction Chapter 1: It Started at TGI Friday’s Part I: Brand Beginnings Chapter 2: Equal Parts Creative and Strategy Chapter 3: So, What is a Brand? Part II: The Russo Way Chapter 4: The 5 Rs Chapter 5: What’s in a Message? Chapter 6: Razor Branding Part III: The Big Finish Chapter 7: Changing the Conversation Chapter 8: Word to the Wise Conclusion