2819:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 7-11 arbetsdagar

Fri frakt för medlemmar vid köp för minst 249:-

Andra format:

Pocket/Paperback 2869:-

414 sidor
2015

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.

Författare: Gabriele Siegert, Kati Frster, Sylvia M Chan-Olmsted, Mart Ots
Illustratör: 32 schwarz-weiße Tabellen 24 schwarz-weiße und 1 farbige Abbildungen Bibliographie
Format: Inbunden
ISBN: 9783319182353
Språk: Engelska
Antal sidor: 414
Utgivningsdatum: 2015-08-19
Förlag: Springer International Publishing AG