Robert Crawford is a Professor of Advertising and Associate Dean of Research and Innovation in the School of Media and Communication at RMIT University in Melbourne, Australia. His research has focused on the growth and development of the advertising, marketing and public relations industries across Australia, Oceania, and South East Asia.

• Introduction: Certainty and the Digital Dawn 1. The End of Certainty 2. The New Ascendancy 3. The Media Coup 4. The Rise of the Machine 5. Ambiguity and the Information Superhighway 6. Following the Eyeballs 7. Reimagining the Advertising Agency CODA: Perpetual Uncertainty in the New Digital Age

Robert Crawford is a Professor of Advertising and Associate Dean of Research and Innovation in the School of Media and Communication at RMIT University in Melbourne, Australia. His research has focused on the growth and development of the advertising, marketing and public relations industries across Australia, Oceania, and South East Asia.

• Introduction: Certainty and the Digital Dawn 1. The End of Certainty 2. The New Ascendancy 3. The Media Coup 4. The Rise of the Machine 5. Ambiguity and the Information Superhighway 6. Following the Eyeballs 7. Reimagining the Advertising Agency CODA: Perpetual Uncertainty in the New Digital Age

Robert Crawford is a Professor of Advertising and Associate Dean of Research and Innovation in the School of Media and Communication at RMIT University in Melbourne, Australia. His research has focused on the growth and development of the advertising, marketing and public relations industries across Australia, Oceania, and South East Asia.

• Introduction: Certainty and the Digital Dawn 1. The End of Certainty 2. The New Ascendancy 3. The Media Coup 4. The Rise of the Machine 5. Ambiguity and the Information Superhighway 6. Following the Eyeballs 7. Reimagining the Advertising Agency CODA: Perpetual Uncertainty in the New Digital Age