Routledge Studies in the History of Marketing – serie

Managing the Marketplace

Reinventing Shopping Centres in Post-War Australia

Foundations of Marketing Practice

A history of book marketing in Germany

On The Origins of Self-Service

History of American Consumption

Threads of Meaning, Gender, and Resistance

Foundations of Marketing Thought

The Influence of the German Historical School

Pioneering African-American Women in the Advertising Business

Biographies of MAD Black WOMEN

Digital Dawn in Adland

Transforming Australian Agencies

Foundations of Marketing Thought

The Influence of the German Historical School

Managing the Marketplace

Reinventing Shopping Centres in Post-War Australia

Digital Dawn in Adland

Transforming Australian Agencies

Foundations of Marketing Practice

A history of book marketing in Germany

On The Origins of Self-Service

Pioneering African-American Women in the Advertising Business

Biographies of MAD Black WOMEN