Data Asset

Tony Fisher is President and CEO of DataFlux, a wholly owned subsidiary of SAS, that enables companies to analyze, improve, and control their data through an integrated technology platform. He has guided DataFlux through tremendous growth as it became a market-leading provider of data quality and data integration solutions and speaks throughout the world on emerging trends in data quality, data integration, and master data management, as well as how better management of data leads to business optimization.

• Fore! word, by Ron Powell viiAcknowledgments xiIntroduction xvPart One Building the Business Case for Data Governance 1Chapter 1 Making the Case for Better Data 3Chapter 2 Risk Mitigation: How Quality Data Keeps Your Company Out of Trouble 19Chapter 3 Controlling Costs with Accurate and Reliable Data 31Chapter 4 Optimizing Revenue with Quality Data 47Part Two The Data Governance Maturity Model 61Chapter 5 Governing Your Data 63Chapter 6 Undisciplined Organizations: Disasters Waiting to Happen 77Chapter 7 Reactive Organizations: Trying to Get Beyond Crisis Mode 87Chapter 8 Proactive Organizations: Reducing Risk, Avoiding Uncertainty 97Chapter 9 Governed Organizations: Trust in Data Pays Multiple Benefits 111Part Three Utilizing People and Processes to Achieve a Quality Culture 119Chapter 10 The Quality Culture 121Chapter 11 People 129Chapter 12 Processes 143Part Four Closing the Loop: Selecting the Right Technology for Your Organization 163Chapter 13 Undisciplined Organizations: Discovering the Value of Data Quality Tools 165Chapter 14 Reactive Organizations: Choose the Technology That Gets the Most from Your Applications 181Chapter 15 Proactive Organizations: Bridging the Chasm and Becoming Proactive 191Chapter 16 Governed Organizations: Moving Beyond Data to Business Process Automation 201Glossary 209Index 213