Consumer Research Methods

• VOLUME ONE: BASIC CONCEPTS IN SOCIAL COGNITIONA Brief History of Morris the Cat - Morris Holbrook Roots of Marketing and Consumer Research at the University of Chicago - Sidney Levy Consumer Culture Theory (CCT) - Eric Arnould and Craig Thompson Twenty Years of ResearchRemembering Motivation Research - Mark Tadajewski Toward an Alternative Genealogy of Interpretive Consumer ResearchCultural Influences on Representations of the Consumer in Marketing Theory - Pauline MacLaran, Margaret Hogg and Alan Bradshaw Consumer Psychology Annual Review of Psychology - Alice Tybout and Nancy Artz Beyond Incommensurability? Empirical Expansion on Diversity in Research - Andrea Davies and James Fitchett Grounded Theory, Ethnography and Phenomenology - Christina Goulding A Comparative Analysis of Three Qualitative Strategies for Marketing Research Consuming Morality - Richard Wilk Positivism and Paradigm Dominance in Consumer Research - Shelby Hunt Toward Critical Pluralism and Rapprochement Truth in Marketing Theory and Research - George Zinkhan and Rudy Hirschheim An Alternative PerspectiveThe Reconciliation of Humanism and Positivism in the Practice of Consumer Research - Timothy Heath A View from the Trenches Qualitative Research in Marketing - Evert Gummesson Road Map for a Wilderness of Complexity and UnpredictabilityAnalysis and Interpretation of Qualitative Data in Consumer Research - Susan Spiggle The Perils of N = 1 - William Wells Experimentation in the 21st Century - Russell Winer The Importance of External Validity Rhetorical Issues in Writing Interpretivist Consumer Research - Margaret Hogg and Pauline Maclaran VOLUME TWO: TOPICS IN SOCIAL COGNITION: SELF, ATTRIBUTIONS, HEURISTICS AND INFERENCESMeasuring the Quality of Relationships in Consumer Services - Keith Roberts, Sajeev Varki and Rod Brodie An Empirical Study An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment - David Gerbing and James Anderson Index Construction with Formative Indicators - Adamantios Diamantopoulos and Heidi Winklhofer An Alternative to Scale Development Status Consumption in Consumer Behavior - Jacqueline Eastman, Ronald Goldsmith and Leisa Reinecke Flynn Scale Development and Validation Consumer Perceived Value - Jillian Sweeney and Geoffrey Soutar The Development of a Multiple-Item Scale Combating Scale Proliferation - Gordon Bruner Consumer Lifestyles - Rob Lawson and Sarah Todd A Social Stratification PerspectiveThe Influence of Religion on Attitudes towards the Advertising of Controversial Products - Kim Shyan Fam, David Waller and B. Zafer Erdogan The Influence of Culture on Consumer Impulsive Buying Behavior - Jacqueline Kacen and Julie Anne Lee Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research - Pierre Chandon, Vicki Morwitz and Werner Reinartz Response Styles in Marketing Research - Hans Baumgartner and Jan-Benedict Steenkamp A Cross-National Investigation Quantitative Approaches to Consumer Field Research - Collin Payne and Brian Wansink Applications of Structural Equation Modeling in Marketing and Consumer Research - Hans Baumgartner and Christian Homburg A Review Explaining Internet Banking Behavior - Shumaila Yousafza, Gordon Foxall and John Pallister Theory of Reasoned Action, Theory of Planned Behavior or Technology Acceptance Model? Predicting Unethical Behavior - Man Kit Chang A Comparison of the Theory of Reasoned Action and the Theory of Planned Behavior On Assuring Valid Measures for Theoretical Models Using Survey Data - Robert Ping Jr. A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research - Cheryl Burke Jarvis, Scott MacKenzie and Philip Podsakoff Perspectives on Consumer Decision-Making - Torben Hansen An Integrated Approach The Safety of Objects - Aric Rindfleisch, James Burroughs and Nancy Wong Materialism, Existential Insecurity and Brand Connection Consumer Choice between Hedonic and Utilitarian Goods - Klaus Wertenbroch and Ravi Dhar Perceived Value - Sanjeev Agarwal and R. Kenneth Teas Mediating Role of Perceived Risk Student Surrogates in Consumer Research Journal - Richard Beltramini Escaping the Tyranny of Choice - Barbara Fasolo, Gary McClelland and Peter Todd When Fewer Attributes Make Choice Easier VOLUME THREE: TOPICS IN SOCIAL COGNITION: COGNITIVE APPROACHES TO ATTITUDES, STEREOTYPING AND PREJUDICEConvoking the Consumer in Person - Catherine Grandclément and Gérald GaglioThe Focus Group Effect Families, Food and Pester Power - David Marshall, Stephanie O′Donohoe and Stephen Kline Beyond the Blame Game? Focus Group Research Dynamics and Reporting - William McDonald An Examination of Research Objectives and Moderator Influences Personal Interviews in Cultural Consumer Research - Johanna Moisander, Anu Valtonen and Heidi Hirsto Post?Structuralist Challenges The Cult of Macintosh - Russell Belk and G lnur Tumbat Consumers and Their Brands - Susan Fournier Developing Relationship Theory in Consumer Research The Spoken and the Unspoken - Craig Thompson, Howard Pollio and William Locander An Hermeneutic Approach to Understanding the Cultural Viewpoints That Underlie Consumers′ Expressed Meanings The Body Consumed - Søren Askegaard, Martine Cardel Gertsen and Roy Langer Reflexivity and Cosmetic Surgery Unpacking the Many Faces of Introspective Consciousness - Stephen Gould A Meta-Cognitive-Post-Structuralist Exercise Consumption Experience, Customer Value and Subjective Personal Introspection - Morris Holbrook An Illustrative Photographic Essay Giving Voice to the Gift - Mary Ann McGrath, John Sherry Jr. and Sidney Levy The Use of Projective Techniques to Recover Lost Meanings Advancing from Subjective to Confirmatory Personal Introspection in Consumer Research - Arch Woodside The Evolution of the Empowered Consumer - Andrea Davies and Richard Elliott Remembering Socialism - Breda Luthar On Desire, Consumption and Surveillance Between Mothers and Markets - Risto Moisio, Eric Arnould and Linda Price Constructing Family Identity through Homemade Food Consumer Survival during the Great Depression - Ronald Paul Hill, Elizabeth Hirschman and John Bauman Reports from the Field VOLUME FOUR: BEYOND COGNITION: AFFECT AND BEHAVIOURWorking Weeks, Rave Weekends - Christina Goulding, Avi Shankar and Richard Elliott Identity Fragmentation and the Emergence of New Communities Just Doing It - Lisa Penaloza A Visual Ethnographic Study of Spectacular Consumption Behavior at Nike Town Tribal Aspects of Postmodern Consumption Research - Bernard Cova and Véronique Cova The Case of French In?Line Roller Skaters Youth Identities in the Global Cultural Economy - Dannie Kjeldgaard Central and Peripheral Consumer Culture in Denmark and Greenland Veiling in Style - Özlem Sandikci and G liz Ger How Does a Stigmatized Practice Become Fashionable? The Future Perfect Declined - Pauline Maclaran and Stephen Brown Utopian Studies and Consumer ResearchEthno-Consumerism - Alladi Venkatesh A New Paradigm to Study Cultural and Cross-Cultural Consumer Behavior The Field behind the Screen - Robert Kozinets Using Netnography for Marketing Research in Online Communities Consumer Responses to Product Placement in Television Sitcoms - Barbara Stern and Cristel Russell Genre, Sex and Consumption Mirrors of Masculinity - Jonathan Schroeder and Detlev Zwick Representation and Identity in Advertising Images A Model of Product Discourse - Elizabeth C. Hirschman, Linda Scott and William B. WellsLinking Consumer Practice to Cultural TextsMarketing and Literature - Stephen Brown The Anxiety of Academic Influence Paradoxes of Consumer Independence - Robert Caruana, Andrew Crane and James Fitchett A Critical Discourse Analysis of the Independent Traveller

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