Marketing

Mike Saren previously held chairs in marketing at the universities of Stirling and Strathclyde and was awarded an Honorary Fellowship of the UK Academy of Marketing in July 2007. He was a convener of the marketing streams at the Critical Management Studies Conferences, 1999-2011; and one of the founding editors in 2001 of the journal ‘Marketing Theory’’ (Sage Publications). Also co-editor of books on Rethinking Marketing, (Brownlie et al, 1999, Sage) and Critical Marketing: Defining the Field (Saren et al, Elsevier, 2007). His introductory text is Marketing Graffiti: The View from the Street (Saren, 2006, Butterworth Heinemann). I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.

• Introducing the History of Marketing Theory and Practice Marketing ′Science′ and the Paradigm DebatesWhat′s the Story? Analyzing Marketing DiscourseInterrogating the Ideological Function of Marketing The Management of MarketingTaking a Different Look at Business-to-Business Marketing Consumer Surveillance and Marketing Research Consumer Rights and ResistanceConsumer Society and the Production of IdentityMarketing and the SignGlobalization and Ethics

Excellent background reading for advanced level students in marketing to gain thorough grounding in marketing theory