Business of Vegan Luxury

The Business of Vegan Luxury is the first in-depth, holistic examination of the vegan movement within the luxury industry. Combining historical, theoretical and managerial perspectives, the authors challenge preconceived ideas and misconceptions to promote a new dialogue around the potential and development of veganism and luxury.The book explores both veganism and luxury as individual essential pillars before uniting them to clarify that vegan luxury is a topic that lies at the intersection of two complex debates in their own right which, for a long time, remained distant and ran in parallel. The meeting of these two universes represents an opportunity to explore an evolving social phenomenon that brings together issues of both a moral and economic nature. The book provides a comprehensive analysis of the subject, covering topics such as the market for vegan luxury, sustainability, innovation, and the future trajectory of the industry.This unique book will appeal to a wide range of readers, from academics and students in luxury and fashion management, marketing, consumer behaviour and business ethics, to professionals in the luxury industry.