Business Dynamics in North America

Analysis of Spatial and Temporal Trade Patterns

Inbunden, Engelska, 2017

AvRajagopal,Vladimir Zlatev

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This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America.

Produktinformation

Utgivningsdatum2017-08-17
Mått148 x 210 x 25 mm
Vikt552 g
FormatInbunden
SpråkEngelska
Antal sidor301
Upplaga17001
FörlagSpringer International Publishing AG
ISBN9783319576053

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Dr. Rajagopal is Professor of Marketing at EGADE Business School, Mexico City and Adjunct Professor at Boston University, Boston, USA. He is the author of 50 books on marketing and rural development themes and over 400 research contributions in refereed journals. Vladimir Zlatev is Associate Professor of Practice at Administrative Sciences Department of Boston University, Boston, USA. He is a member of the editorial board of the International Journal of Business Competition and Growth and is guest editor of the journal’s special issue “Applied Business Analytics—Opportunities and Challenges Ahead” (2015).

1. Overview: North American Trade and Economy.- 2 Industrial Policy and Trade Competitiveness in North America.- 3. Market Integration in NAFTA Region.- 4. Structural Growth in Trade.- 5. Venture Collaborations and Management.- 6. Market Volatility and Risk Factors.- 7. International Trade Policies and Development.- 8. Functional Strategies in Managing International Trade.- 9. Opportunities in International Trade Development.- 10. Globalization and Challenges Ahead.