Next Generation Entrepreneurship

Convergence of Innovation, Technology, and Society

Inbunden, Engelska, 2026

AvDr. Rajagopal,Marcus Goncalves,Vladimir Zlatev,Rajagopal

2 499 kr

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This volume explores the evolving landscape of entrepreneurship, with a focus on the integration of innovation and technology in entrepreneurial practices and Industry 5.0. It discusses the role of entrepreneurship in economic development, the challenges faced by small and medium enterprises (SMEs), and the impact of artificial intelligence (AI) and machine learning (ML) on managerial decisionmaking. It addresses the effect of transcending growth of information and communication technology on entrepreneurship to gain competitive edge.

Produktinformation

Utgivningsdatum2026-01-13
Mått148 x 210 x 37 mm
Vikt876 g
FormatInbunden
SpråkEngelska
SeriePalgrave Studies of Entrepreneurship and Social Challenges in Developing Economies
Antal sidor566
FörlagSpringer International Publishing AG
ISBN9783031985126

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Rajagopal is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey at Mexico City Campus and Visiting Professor at Metropolitan College Boston University. Marcus Goncalves is Associate Professor of the Practice of Administrative Sciences at Metropolitan College, Boston University. Vladimir Zlatev is Associate Professor of Practice at Metropolitan College, Boston University, USA and an entrepreneur with extensive experience in industrial engineering and corporate management.

Part I Entrepreneurship Development.- Chapter 1: Navigating Motivations and Barriers: A Case Study of Women's Entrepreneurship in Greece (Easy Chair #2) Marcus Goncalves, Suela Papagelis, and Daphne Nicolitsas.- Chapter 2: Charting Progress and Barriers: A Bibliometric Study on Women Entrepreneurs (Easy Chair #3) Marcus Goncalves.- Chapter 3: Drivers for Women Entrepreneurs in Iran: Trends and Challenges (Easy Chair #4) Marcus Goncalves, Sadaf Sartipi, and Ghazale Asadi Damavandi.- Chapter 4: Shaping Innovation and Entrepreneurship Ecosystems: An Outcome-based Model (Easy Chair #12) Odille Sanchez-Dominguez and Luis Miguel Almanza-Rueda.- Part II Technology and Entrepreneurship.- Chapter 5: Leveraging Business Analytics in Consulting and the Role of Artificial Intelligence in the Future of Consulting (Easy Chair #33) Yolande Athaide and Christopher Athaide.- Chapter 6: Transforming Global Supply Chains with Artificial Intelligence, Machine Learning, and Next-Generation Technologies (Easy Chair #30) Natasya Liew, Sarthak Pattnaik, Ali Ozcan Kures, Kathleen Park, and Eugene Pinsky.- Chapter 7: A Comparative Study of Entrepreneurship Education from High School to College in the US and Saudi Arabia (Easy Chair #51) Vijay Kanabar and Hala Almuqati.- Chapter 8: Generative AI and the Changing Nature of Work: Early evidence for impact on structure, skills, and productivity (Easy Chair #55) Timur Bektur, Ziyu Zhou, Yijia Lu, Yi Jin Khor, Kexin Xi, Sree Kumar Valath, and Tanya Zlateva.- Chapter 9: Impact of Large Language Models on Entrepreneurship: Challenges for Innovation (Easy Chair #37) Anjana Nittur and Eugene Pinsky.- Chapter 10: Believing the Less Known: Nexus of Artificial Intelligence with Entrepreneurship (Easy Chair #38) Rajagopal and Ananya Rajagopal.- Chapter 11: Impact of Artificial Intelligence on Digital Marketing (Easy Chair #22) Joao Quintino.- Chapter 12: The impact of AI on future social entrepreneurs’ sense of purpose: A study of Gen-Zs in Mexico (Easy Chair #33) Andrée Marie López-Fernández.- Part III Knowledge Management and Behavioral Perspectives.- Chapter 13: Toward a Transparent and Inclusive Future: A Review of Neuromarketing’s Development and Ethical Gaps (Easy Chair #31) Valorie Luther.- Chapter 14: Managing and Coping with Customer Incivility: Insights into Service Professionals (Easy Chair #43) Nolla Haidar, Marcus Goncalves, and Elif Celik.- Chapter 15: The Dual Role of Opportunity Recognition in Mediating and Moderating the Relationship Between Social Networks and Knowledge Acquisition for Entrepreneurs (Easy Chair #44) Aldahir Caballero-Campbell and Hugo Alvarez-Perez.- Chapter 16: Neuromarketing, Ethics, and California's New Consumer Privacy Rights Act (Easy Chair #53) Marcus Goncalves and Debra Dangelo.- Chapter 17: Work design for a young generation of entrepreneurial platform workers (Easy Chair #57) Guillermo J. Larios-Hernandez, Victor H. Valdes-Cervantes and Pavel Reyes-Mercado.- Chapter 18: Resilient Public Policy in Uncertain Times: A Case Study on MGNREGA's Role in Supporting Reverse Migrants and Sustaining Rural Employment in India (Easy Chair #14) Manisha Paliwal, K.K Tripathy and Nishita Chatradhi.- Part IV Epilogue.- Chapter 19: Entrepreneurship 5.0: Synchronizing Technology and Humal Factor Rajagopal.