Advertising Controversy 1
bokomslag Advertising Controversy
Samhälle & debatt

Advertising Controversy

Mark S Albion • Paul W Farris • Mark Albion • Paul Farris

Inbunden

1789:-

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  • 1981
Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.
  • Författare: Mark S Albion, Paul W Farris, Mark Albion, Paul Farris
  • Format: Inbunden
  • ISBN: 9780865690578
  • Språk: Engelska
  • Utgivningsdatum: 1981-02-28
  • Förlag: Bloomsbury Publishing Plc

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