Advances in National Brand and Private Label Marketing
Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen
Häftad, 2019
1 479 kr
Del i serien Springer Proceedings in Business and Economics
Advances in Digital Marketing and eCommerce
First International Conference, 2020
Häftad, Engelska, 2020
1 429 kr
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Finns i fler format (6)
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
Produktinformation
- Utgivningsdatum2020-05-07
- Mått155 x 235 x 13 mm
- Vikt359 g
- FormatHäftad
- SpråkEngelska
- SerieSpringer Proceedings in Business and Economics
- Antal sidor220
- Upplaga20001
- FörlagSpringer Nature Switzerland AG
- ISBN9783030475949
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