Advances in Digital Marketing and eCommerce
First International Conference, 2020
Häftad, Engelska, 2020
Av Francisco J. Martínez-López, Steven D'Alessandro, Francisco J. Martinez-Lopez
1 409 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
Produktinformation
- Utgivningsdatum2020-05-07
- Mått155 x 235 x undefined mm
- FormatHäftad
- SpråkEngelska
- SerieSpringer Proceedings in Business and Economics
- Antal sidor220
- FörlagSpringer Nature Switzerland AG
- ISBN9783030475949
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