Del i serien International Series in Quantitative Marketing

Advanced Methods for Modeling Markets

Häftad, Engelska, 2018

AvPeter S. H. Leeflang,Jaap E. Wieringa,Tammo H.A Bijmolt,Koen H. Pauwels

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This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models.

Produktinformation

Utgivningsdatum2018-05-13
Mått155 x 235 x 40 mm
Vikt1 107 g
FormatHäftad
SpråkEngelska
SerieInternational Series in Quantitative Marketing
Antal sidor733
FörlagSpringer International Publishing AG
ISBN9783319851600

Tillhör följande kategorier

Advanced Methods for Modeling Markets.- Advanced Individual Demand Models.- Traditional Time Series.- State Space Models.- Spatial Models.- Structural Models.- Statistical Mediation Analysis – Modeling Competitive Responsiveness and Game Theoretic Models.- Diffusion and Adoption Models.- Structural Equation Modeling.- Partial Least Squares Path Modeling.- Mixture Models.- Hidden Markov Models in Marketing.- Generalized Method of Moments.- Bayesian Analysis.- Non and Semiparametric Regression Models.- Endogeneity in Market Models.- Machine Learning and Big Data.- The Future of Marketing Modeling.