Robert E. Denton, Jr. holds the W. Thomas Rice Chair in the Pamplin College of Business and is professor and director of the School of Communication at Virginia Tech. Denton is the author, coauthor, or editor of 30 books, several in multiple editions, on the presidency and political campaigns. His most recent volume is Political Campaign Communication: Principles and Practices, 9th Edition (coauthored with Judith Trent and Robert Friendenberg).

• PrefaceSection I: Political Campaign Communication in the 2020 Presidential Campaign1. Setting the Stage: Surfacing for 2020, Craig Allen Smith and Kathy B. Smith2. The 2020 Conventions: As Productions, a Departure; As Rhetorical Exercises, Business as Usual, Theodore F. Sheckels3. Presidential Debates 2020, Benjamin Voth4. Political Advertising in the 2020 U.S. Presidential Election, John C. Tedesco and Scott Dunn5. The Social Media Campaign of 2020, John Allen Hendricks and Dan Schill6. Media Coverage and the Practice of Journalism in the 2020 Presidential Campaign, Robert E. Denton Jr.Section II: Studies of Communication in the 2020 Presidential Campaign 7. Political Branding in a Digital Age: The Role of Design- and Image-Based Messaging Strategies in the 2020 Presidential Campaign, Lisa M. Burns and Courtney Marchese8 The Politics of Food in the 2020 Presidential Campaign, Emily J. H. ContoisSection III: The 2020 Presidential Election9. Campaign Finance and Its Impact on the 2

Robert E. Denton, Jr. holds the W. Thomas Rice Chair in the Pamplin College of Business and is professor and director of the School of Communication at Virginia Tech. Denton is the author, coauthor, or editor of 30 books, several in multiple editions, on the presidency and political campaigns. His most recent volume is Political Campaign Communication: Principles and Practices, 9th Edition (coauthored with Judith Trent and Robert Friendenberg).

• PrefaceSection I: Political Campaign Communication in the 2020 Presidential Campaign1. Setting the Stage: Surfacing for 2020, Craig Allen Smith and Kathy B. Smith2. The 2020 Conventions: As Productions, a Departure; As Rhetorical Exercises, Business as Usual, Theodore F. Sheckels3. Presidential Debates 2020, Benjamin Voth4. Political Advertising in the 2020 U.S. Presidential Election, John C. Tedesco and Scott Dunn5. The Social Media Campaign of 2020, John Allen Hendricks and Dan Schill6. Media Coverage and the Practice of Journalism in the 2020 Presidential Campaign, Robert E. Denton Jr.Section II: Studies of Communication in the 2020 Presidential Campaign 7. Political Branding in a Digital Age: The Role of Design- and Image-Based Messaging Strategies in the 2020 Presidential Campaign, Lisa M. Burns and Courtney Marchese8 The Politics of Food in the 2020 Presidential Campaign, Emily J. H. ContoisSection III: The 2020 Presidential Election9. Campaign Finance and Its Impact on the 2

Robert E. Denton, Jr. holds the W. Thomas Rice Chair in the Pamplin College of Business and is professor and director of the School of Communication at Virginia Tech. Denton is the author, coauthor, or editor of 30 books, several in multiple editions, on the presidency and political campaigns. His most recent volume is Political Campaign Communication: Principles and Practices, 9th Edition (coauthored with Judith Trent and Robert Friendenberg).

• PrefaceSection I: Political Campaign Communication in the 2020 Presidential Campaign1. Setting the Stage: Surfacing for 2020, Craig Allen Smith and Kathy B. Smith2. The 2020 Conventions: As Productions, a Departure; As Rhetorical Exercises, Business as Usual, Theodore F. Sheckels3. Presidential Debates 2020, Benjamin Voth4. Political Advertising in the 2020 U.S. Presidential Election, John C. Tedesco and Scott Dunn5. The Social Media Campaign of 2020, John Allen Hendricks and Dan Schill6. Media Coverage and the Practice of Journalism in the 2020 Presidential Campaign, Robert E. Denton Jr.Section II: Studies of Communication in the 2020 Presidential Campaign 7. Political Branding in a Digital Age: The Role of Design- and Image-Based Messaging Strategies in the 2020 Presidential Campaign, Lisa M. Burns and Courtney Marchese8 The Politics of Food in the 2020 Presidential Campaign, Emily J. H. ContoisSection III: The 2020 Presidential Election9. Campaign Finance and Its Impact on the 2