Del i serien Communication, Media, and Politics

2012 Presidential Campaign

A Communication Perspective

Häftad, Engelska, 2013

879 kr

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Presidential campaigns are our national conversations – the widespread and complex communication of issues, images, social reality, and personas. Political communication specialists break down the 2012 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of the election, to make sense of the “political bits” of communication that comprise our voting choices. The contributors look at the early campaign period, the nomination process and conventions, the social and political contexts, the debates, the role of candidate spouses, candidate strategies, political strategies, and the use of the Internet and other technologies.

Produktinformation

Utgivningsdatum2013-07-29
Mått152 x 228 x 17 mm
Vikt340 g
FormatHäftad
SpråkEngelska
SerieCommunication, Media, and Politics
Antal sidor220
FörlagBloomsbury Publishing Plc
ISBN9781442216747

Tillhör följande kategorier

PrefaceChapter 1: The Presidential Nominating Conventions and the American Dream: Narrative Unity and Political Division. Rachel HollowayChapter 2: Change in the Communication Demands of Spouses in the 2012 Nominating Convention, Gwen BrownChapter 3: Presidential Debates 2012, Ben VothChapter 4: “His to Lose”: Strategic Keys to Challenging the Incumbent in 2012, Craig Allen SmithChapter 5: Political Advertising in the 2012 U.S. Presidential Election, John C. Tedesco & Scott W. DunnChapter 6: “Death by Taxes”: A Post-mortem on Romney’s Tax Return Apologia, Joseph M. Valenzano III & Jason A. EdwardsChapter 7: Presidential Campaigns as Cultural Events: The Convergence of Politics and Popular Culture in Election 2012, Jeffrey P. JonesChapter 8: The New Media Campaign of 2012, John Allen HendricksChapter 9: Explaining the Vote in the Election of 2008: Obama’s Re-election, Henry C. Kenski & Kate M. KenskiIndexAbout the Contributors

In his preface to The 2012 Presidential Campaign, Robert E. Denton reflects that he has edited a book on the presidential election for every campaign dating back to 1992. Each of these elections, he argues, was both unique and very much the same as preceding contests. The chapters selected for the 2012 iteration reflect that dialectic—the contributors both explore subject matter that is particular to this cycle and place the election in appropriate historical context. Some of the chapters are exemplary, most are useful, and as a collection the edited volume holds up nicely alongside its predecessors in Denton’s series.