ROBERT E. DENTON, JR. is Head of the Department of Communication Studies at Virginia Polytechnic Institute and State University. He is also the series editor of the Praeger Series in Political Communication, the author of The Primetime Presidency of Ronald Reagan (Praeger, 1988), and co-author of Presidential Communication, with Dan Hahn, (Praeger, 1986), and Political Communication in America, with Gary Woodward, (Praeger, 1990), now in its second edition.