ROBERT E. DENTON, JR. is Professor and Head of the Department of Communication Studies at Virginia Polytechnic Institute and State University. In addition to numerous articles, he is the author of several books, including The Primetime Presidency of Ronald Reagan, Political Communication In America, second edition, (with Gary Woodward), and Ethical Dimensions of Political Communication (Praeger 1988, 1990, and 1991). Denton serves as associate editor of Presidential Studies Quarterly and as editor for the Praeger Series in Political Communication and Presidential Studies.