Philip Kotler – författare

Principles of Marketing

Scandinavian Edition

Marknadsföring: Teori och tillämpningar

Marketing Management -- Global Edition

Principles of Marketing, Global Edition

Marketing Management, Global Edition

Kellogg on Marketing

The Marketing Faculty of the Kellogg School of Management

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Kotler on Marketing: How to Create, Win, and Dominate Markets

Redefining Retail

10 Guiding Principles for a Post-Digital World

Marketing 4.0

Moving from Traditional to Digital

Elusive Fan: Reinventing Sports in a Crowded Marketplace

Strategic Marketing for Non-Profit Organizations

Winning At Innovation

The A-to-F Model

Marketing 3.0

From Products to Customers to the Human Spirit

Marketing Insights from A to Z

80 Concepts Every Manager Needs to Know

Lateral Marketing

New Techniques for Finding Breakthrough Ideas

Corporate Social Responsibility

Doing the Most Good for Your Company and Your Cause

Attracting Investors

A Marketing Approach to Finding Funds for Your Business

Ten Deadly Marketing Sins

Signs and Solutions

Fifty Shades Of Marketing: Whip Your Business Into Shape & Dominate Your Competition

Marketing Places

Attracting Investment, Industry, and Tourism to Cities, States, and Nations

Social Marketing for Public Health: Global Trends and Success Stories

Global Trends and Success Stories

According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions

Success in Social Marketing

100 Case Studies From Around the Globe

Success in Social Marketing

100 Case Studies From Around the Globe

Perspectives in Marketing, Innovation and Strategy

Perspectives in Marketing, Innovation and Strategy

Stakeholder Approach to Corporate Social Responsibility

Pressures, Conflicts, and Reconciliation

Social Marketing

Behavior Change for Good