Philip Kotler - Böcker

Principles of Marketing

Scandinavian Edition

Principles of Marketing, Global Edition

Marketing Management, Global Edition

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Kellogg on Marketing

The Marketing Faculty of the Kellogg School of Management

Kotler on Marketing: How to Create, Win, and Dominate Markets

Redefining Retail

10 Guiding Principles for a Post-Digital World

Marketing 4.0

Moving from Traditional to Digital

Marketing Places

Attracting Investment, Industry and Tourism to Cities, States and Regions

Elusive Fan: Reinventing Sports in a Crowded Marketplace

High Visibility, Third Edition

Strategic Marketing for Non-Profit Organizations

Marketing Management

Framework for Marketing Management

Marketing

An Introduction

Marketing for Hospitality and Tourism

Framework for Marketing Management; Interpretive Simulations Access Code Card Group B

Marketing

An Introduction

Marketing for Hospitality and Tourism

Marketing Management

Marketing in the Public Sector (paperback)

A Roadmap for Improved Performance

Winning At Innovation

The A-to-F Model

Marketing 3.0

From Products to Customers to the Human Spirit

Marketing Insights from A to Z

80 Concepts Every Manager Needs to Know

Lateral Marketing

New Techniques for Finding Breakthrough Ideas

Corporate Social Responsibility

Doing the Most Good for Your Company and Your Cause

Attracting Investors

A Marketing Approach to Finding Funds for Your Business

Ten Deadly Marketing Sins

Signs and Solutions

Marketing Management (Custom Edition)