Principles of MarketingAnders Parment, Philip Kotler, Gary Armstrong, Ph.D. Parment, AndersHäftad899 kr
Principles of Marketing, Global EditionPhilip Kotler, Gary Armstrong, Sridhar BalasubramanianHäftad999 kr
Marketing Management, Global EditionPhilip Kotler, Kevin Keller, Alexander Chernev, Kevin Lane KellerHäftad869 kr
Kellogg on MarketingAlexander Chernev, Philip Kotler, Alexander (Northwestern University) Chernev, Philip (Northwestern University) KotlerInbunden329 kr
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)Harvard Business Review, Clayton M. Christensen, Theodore Levitt, Fred Reichheld, Philip Kotler, Harvard Business Review, Clayton M ChristensenHäftad279 kr
Redefining RetailPhilip Kotler, Giuseppe Stigliano, Philip (Kellogg School of Management) Kotler, Giuseppe (Spring Studios) StiglianoInbunden319 kr
Marketing 4.0Philip Kotler, Hermawan Kartajaya, Iwan Setiawan, IL) Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, Inc.) Kartajaya, Hermawan (MarkPlus, Inc.) Setiawan, Iwan (MarkPlusInbunden329 kr
The Nonprofit Fundraising Solution: Powerful Revenue Strategies to Take You to the Next LevelLaurence PagnoniHäftad199 kr