Springer Business Cases – serie

H2H Marketing

Case Studies on Human-to-Human Marketing

H2H Marketing

Case Studies on Human-to-Human Marketing

Sustainable Transformation Strategy

Casebook on Corporate Sustainability in Practice

Sustainable Transformation Strategy

Casebook on Corporate Sustainability in Practice

Social Marketing and Sustainable Development Goals (SDGs)

Case Studies for a Global Perspective

Responsible Consumption and Sustainability

Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics

Responsible Consumption and Sustainability

Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics

Family Business Cases

Insights and Perspectives from the United Arab Emirates

Impacts of COVID-19 on Supply Chains

Disruptions, Technologies, and Solutions

Impacts of COVID-19 on Supply Chains

Disruptions, Technologies, and Solutions

Instructor's Manual to H2H Marketing Case Studies

Teach Human-to-Human Marketing Effectively

Marketing Case Studies in Emerging Markets

Contemporary Multi-industry Issues and Best-practices

Building Trust in Startup Communication

Exploring the Interplay of Arguments and Stories in the Case of the Nikola Corporation

Building Trust in Startup Communication

Exploring the Interplay of Arguments and Stories in the Case of the Nikola Corporation

Marketing Cases from Emerging Multinational Enterprises (eMNEs)

National Brands Asserting Themselves on the Global Stage

Marketing Cases from Emerging Multinational Enterprises (eMNEs)

National Brands Asserting Themselves on the Global Stage

Nordic Case Collection on Sustainability and Transition to a Circular Economy

Philosophical Approaches to Business Consulting

Case Studies Exploring Uncharted Territory

Sustainability and ESG in Marketing

SDG-Aligned Industry Case Studies

Business Cases in Organisation Behaviour and HRM

Perspectives from India