Key Issues in Marketing Management - Böcker

Historical Research in Marketing Management

Gendering Theory in Marketing and Consumer Research

Marketing Performativity

Theories, practices and devices

Celebrity, Convergence and Transformation

Consumer Vulnerability

Marketing / Accounting Interface

New Developments in Online Marketing

New Horizons in Arts, Heritage, Nonprofit and Social Marketing

Multicultural Perspectives in Customer Behaviour

Contemporary Issues in Green and Ethical Marketing

Historical Research in Marketing Management

On the Marketisation and Marketing of Higher Education

New Developments in Online Marketing

Expanding Disciplinary Space: On the Potential of Critical Marketing

Transhumanisms and Biotechnologies in Consumer Society

Transhumanisms and Biotechnologies in Consumer Society

Role of Smart Technologies in Decision Making

Developing, Supporting and Training Smart Consumers

Role of Smart Technologies in Decision Making

Developing, Supporting and Training Smart Consumers

Rituals and Routines

Reflecting Change, Redefining Meaning, Recasting Scope

Influencer Marketing

Interdisciplinary and Socio-Cultural Perspectives

Towards Transformative Education in Marketing

Challenging Rhetoric and Embracing Change

Expanding Disciplinary Space: On the Potential of Critical Marketing

All Change! Marketing and Consuming the Menopause Transition

Conceptualising the Consumer

Thinking Beyond the Extended and Distributed ‘Self’

Perspectives on Drinking, Manufacture and Drinking Spaces and Places

Disruptions and Consumer Resilience

Disabling Marketplace

Marketing Insights from Popular Culture

Multicultural Perspectives in Customer Behaviour