Towards Transformative Education in Marketing

Teresa Heath is Associate Professor at the University of Minho and holds the position of Honorary Associate Professor at the University of Nottingham. Her research and teaching focus on transformative marketing and its intersection with sustainability, ethics, and consumption. Teresa advocates for critical pedagogies in marketing that can inform responsible practice.Mona Moufahim is Associate Professor in Marketing at the University of Stirling, UK. She has over 15 years of teaching experience. Using a critical and interpretive approach to research, she is interested in cultural, societal and organisational issues facing marginalised groups in various contexts.Lisa O’Malley is Professor of Marketing at the University of Limerick and Chair of the Academy of Marketing (UK). As a critical marketing scholar, her research and teaching are oriented towards acknowledging and addressing the deleterious impacts of marketing on society.

• Introduction: Critical and creative marketing pedagogies: confronting rhetoric, addressing inequality, inspiring changeTeresa Heath, Mona Moufahim and Lisa O’Malley1. On being critically oriented in precarious times: for resistant curiosityMark Tadajewski2. Crap detecting. Autoethnographic reflections on critical practice in marketing pedagogyChris Hackley3. Up close and personal: feminist pedagogy in the classroomLorna Stevens and Pauline Maclaran4. Teaching for freedom, caring for ourselvesHelena Liu5. Poetic pedagogy: emancipatory spaces of Slam poetry for marketing educationAnoop Bhogal-Nair6. Towards glitch pedagogyChloe Preece and Laryssa Whittaker7. From the streets to the classroom: power analysis as a tool for critical pedagogyAggelos Panayiotopoulos and Maria Lichrou8. Gender transformative advertising pedagogy: promoting gender justice through marketing educationLauren Gurrieri and Fiona Finn9. Student-centred theory building: pedagogical collaboration after Mark FisherPaul Haynes10. Teaching note – Critical pedagogies: practical examples from the marketing classroomMona Moufahim, Teresa Heath, Lisa O’Malley, Katherine Casey, Janice Denegri-Knott, Alev Kuruoglu, Ismini Pavlopoulou and Anuja Pradhan