International Marketing and Management Research – serie

International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines

Global Business Transcendence

International Perspectives Across Developed and Emerging Economies

Advertising Confluence

Transitioning Marketing Communications into Social Movements

Sustainable Innovation

Trends in Marketing and Management

Toward Behavioral Transaction Cost Economics

Theoretical Extensions and an Application to the Study of MNC Subsidiary Ownership

Toward Behavioral Transaction Cost Economics

Theoretical Extensions and an Application to the Study of MNC Subsidiary Ownership

Women Entrepreneurs in Emerging Markets

Managing Performance within Ecosystems

Managing Social Robotics and Socio-cultural Business Norms

Parallel Worlds of Emerging AI and Human Virtues

Making Sense of Immigrant Work Integration

An Organizing Framework

Foundations of Consumer Behavior

Insights from Cross-Cultural Contexts

Foundations of Consumer Behavior

Insights from Cross-Cultural Contexts

International Fragmentation

Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth