Sustainable Innovation

Trends in Marketing and Management

Av Anshu Saxena Arora, Sabine Bacouel-Jentjens, Mohamad Sepehri, Amit Arora

869 kr

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Beskrivning

In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models. This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational processes to promote sustainable well-being-productivity synergy in a VUCA world.This volume is a uniquely positioned contribution of interrelated research articles on the sustainability-driven innovation needed for organizational health and future viability.

Produktinformation

Utgivningsdatum: 2019-12-09
Mått: 148 x 210 x 18 mm
Vikt: 370 g
Format: Inbunden
Språk: Engelska
Serie: International Marketing and Management Research
Antal sidor: 154
Förlag: Springer Nature Switzerland AG
ISBN: 9783030304201

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Mer information

Anshu Saxena Arora is Associate Professor of Marketing in the School of Business and Public Administration at the University of the District of Columbia, USA.Sabine Bacouel-Jentjens is Professor of Management at ISC Paris Business School, France.Mohamad Sepehri is the Dean of the School of Business and Public Administration at the University of the District of Columbia, USA. Amit Arora is Associate Professor of Supply Chain Management in the School of Business and Public Administration at the University of the District of Columbia, USA.

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