Anshu Saxena Arora is Associate Professor of Marketing in the School of Business and Public Administration at the University of the District of Columbia, USA.Sabine Bacouel-Jentjens is Professor of Management at ISC Paris Business School, France.Mohamad Sepehri is the Dean of the School of Business and Public Administration at the University of the District of Columbia, USA. Amit Arora is Associate Professor of Supply Chain Management in the School of Business and Public Administration at the University of the District of Columbia, USA.