Del i serien International Marketing and Management Research

International Fragmentation

Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth

Inbunden, Engelska, 2016

AvAnshu Saxena Arora,Sabine Bacouel-Jentjens

729 kr

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Through a series of case studies, scholars across the US and France contribute chapters on the manufacturing, marketing, and internationalization of luxury fashion brands, music advertising, the growth of Amazon, and the business landscapes in India, China, Africa, and North Korea.

Produktinformation

Utgivningsdatum2016-10-12
Mått148 x 210 x 15 mm
Vikt348 g
FormatInbunden
SpråkEngelska
SerieInternational Marketing and Management Research
Antal sidor154
Upplaga16001
FörlagSpringer International Publishing AG
ISBN9783319338453

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Anshu Saxena Arora is Professor of Marketing and Director of Global Logistics and International Business Center in the College of Business Administration, Savannah State University, USA. She is a Certified Project Management Professional from Project Management Institute (PMI), USA, and holds a Foundation Certificate in IT Service Management from Information Systems Examination Board (ISEB), UK. Currently, she is the Chair of Academy of International Business – US Southeast chapter of Academy of International Business (AIB), a leading association of scholars and specialists in the field of international business.Sabine Bacouel-Jentjens is Professor of Management at ISC Paris Business School, France, where she is the Head of the International Business and Management Master Program. In addition to research and teaching, she has more than a decade of practical experience in the financial services sector, working in both specialist and management positions for the Dresdner Bank and later Allianz Group in Germany.

Part 1: Manufacturing.- 1. Indian Small Manufacturing Firms: Achieving Competitive Advantage.- Part 2: Marketing.- 2. Should The Devil Wear Prada? Analyzing Consumers’ Responses to Luxury Branding.- 3. The Influence of Culture on Leader-Member Exchange and Job Satisfaction of Subordinates: A Vietnamese Study.- Part 3: Economy.- 4. The Growing Economic Role of China in Africa: The Case of the Democratic Republic of Congo.- Part 4 Education.- 5. Accreditation in a French Business School from the Student Perspective.- Part 5: Growth.- 6. Amazon Pays to Quit!.- 7. Power Tools for Gold - Doing or Not Doing Business with North Korea?- 8. To sell or not to sell? The Financial and Socio-Emotional Dilemma of the Ownership Decision in the Family Business.