Rajeev Batra – författare

New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

The Obesity Challenge

Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

The Obesity Challenge

Psychology of Design

Creating Consumer Appeal

Psychology of Design

Creating Consumer Appeal

Marketing Issues in Transitional Economies

Persuasive Imagery

A Consumer Response Perspective

Cable TV Advertising

In Search of the Right Formula

Persuasive Imagery

A Consumer Response Perspective