New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer
Inbunden, 2012
589 kr
Del i serien SAGE Inc
Brand Management
Building and Managing Strong Brands
Häftad, Engelska, 2026
2 559 kr
Kommande
Brand Management offers a clear, step-by-step playbook for building and sustaining strong brands in today's dynamic marketplace and features over 50 case studies. Drawing from more than three decades of teaching and researching brand building, author Rajeev Batra equips students with the tools and confidence to build, manage, and grow strong brands throughout their marketing careers.
Produktinformation
- Utgivningsdatum2026-12-14
- Mått152 x 229 x undefined mm
- Vikt343 g
- FormatHäftad
- SpråkEngelska
- SerieSAGE Inc
- Antal sidor576
- Upplaga1
- FörlagSAGE Publications
- ISBN9781071904343
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