Martin Eisend – författare

Research Methodology in Marketing

Theory Development, Empirical Approaches and Philosophy of Science Considerations

Dynamic Capabilities and Relationships

Discourses, Concepts, and Reflections

Dynamic Capabilities and Relationships

Discourses, Concepts, and Reflections

Advances in Advertising Research (Vol. VI)

The Digital, the Classic, the Subtle, and the Alternative

Advances in Advertising Research (Vol. VI)

The Digital, the Classic, the Subtle, and the Alternative

Advances in Advertising Research (Vol. VII)

Bridging the Gap between Advertising Academia and Practice

Advances in Advertising Research VIII

Challenges in an Age of Dis-Engagement

Advances in Advertising Research (Vol. VII)

Bridging the Gap between Advertising Academia and Practice

Advances in Advertising Research VIII

Challenges in an Age of Dis-Engagement

Advances in Advertising Research IX

Power to Consumers

Advances in Advertising Research IX

Power to Consumers

Grundlagen empirischer Forschung

Zur Methodologie in der Betriebswirtschaftslehre

Grundlagen empirischer Forschung

Zur Methodologie in der Betriebswirtschaftslehre

Glaubwürdigkeit in Der Marketingkommunikation: Konzeption, Einflussfaktoren Und Wirkungspotenzial

Empirische Mastertechniken

Eine anwendungsorientierte Einführung für die Marketing- und Managementforschung

Advances in Advertising Research (Vol. III)

Current Insights and Future Trends