Advances in Advertising Research VIII
Challenges in an Age of Dis-Engagement
Häftad, Engelska, 2018
719 kr
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This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016.
Produktinformation
- Utgivningsdatum2018-05-12
- Mått148 x 210 x 17 mm
- Vikt401 g
- FormatHäftad
- SpråkEngelska
- SerieEuropean Advertising Academy
- Antal sidor293
- FörlagSpringer Fachmedien Wiesbaden
- ISBN9783658215200